SUSO33 done the art direction and realization of the video “Los Elegidos“, taken from the last album “Mejor que el Silencio” by Nach.
Suso33: “They offered me the possibility to produce a simple video for Nach´s latest record, a band I admire and who makes my emotions arise. The song was “Los Elegidos” (The Chosen ones) featuring Talib Kweli and Akhenaton. When offering total freedom of creation I assumed it as an entirely personal project to get totally involved in and I started working on it, experimenting and researching, not to solve issues but to suggest different possibilities.
Instead of one hand I used both of them, and instead of drawing I did… I don´t know, I can´t tell you as it still is a “painting in progress” and when you rub it off, you are creating part of the next painting, so you can´t not tell by just the drawings as it is a piece of art created to be seen entirely, only in movement and this is what provides its own identity.
In this audiovisual creation the hands are a plastic element that appears in a choreographic manner, as if they were a dance or paint themselves in that sort of sequence shot that does not leave space for regrets. It had to be done basically in just one shot, therefore it increased the difficulty of creation, however the edition ended up more developed. Finally we included sound effects to create a dialogue between the image and the sound towards the image, in a way that it wasn´t just the image illustrating the sound, that is, it was the creation of a piece and not simply a musical video clip.
In general, in my work, process and actions are much more important than the resulting object; it is something that I have been developing for a long time, as in the “PinturaEscénicaenAcción” (ScenicfPaintinginAction) or the different videos that I have produced in the past years. Therefore I have felt very comfortable carrying out this work with the possibilities offered by this type of equipment; also I have been lucky to work and create things with SaotST and Nach, to whom I thank for the trust they put in me regarding this risky proposition.”
Ukrainian milk against American Coca-Cola
